Resources

M23/N23 Case Study

ITGS_Case_Study_M23_and_N23.pdf

Tips for case study:

  1. Always read a case study several times. At first, read the basic details. On each subsequent reading, look for details about a specific topic: competitors, business strategy, management structure, financial loss. Highlight phrases and sections relating to these topics and take notes.
  2. In the preliminary stages of analysing a case study, no detail is insignificant. The point of an analysis is often to dig deeper and find otherwise unnoticed variables that drive a situation.
  3. If you are analyzing a case study for a particular business or industry, direct your comments towards the matters handled by the company. For example, if the company deals with marketing strategy, focus on the business's successes and failures in marketing. If you are analysing a financial services organisation, analyse their investment strategy.
  4. You need to demonstrate that you understand the business aspects of the case. Always remember that what's important is the content of the case study, not the way in which the information is presented or peculiarities of its style.
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